I belong to a couponing and refunders site on the Internet. Many don't even know that a subculture of freebie lovers and cheap shoppers even exists. It is really quite thrilling to use a coupon on a sale product, have the coupon doubled and then pay pennies for something! I don't remember when the last time was that I purchased something at full retail - I just can't do it.
Anyhow - while reading some of the chitchat posted on the board I noticed something quite remarkable today. People shopping for stuff, albeit 90% off the price, they don't want or need. Hmm makes me think. Is that still a good deal? Are we so consumer driven that we are buying hair color in a shade that doesn't work for us just because it was cheap?